Daily data amount produced on the web exceeds today anything we could have imagined in terms of volume and speed. Usage of these data for strategic intelligence has become a strategic intelligence matter.
In 2016, there are now near 4 billion web users. This past 4 years’ important novelty is that half of users are now based in Asia; meaning that Asian languages are now equally represented as English. Chinese sites alone constitute 20% of websites, becoming the 2nd most spoken language on the web after English.
At a time where markets are globalizing, these data sources in foreign languages are a goldmine for companies who have problems to use data due to languages barrier. It justifies the need to get IXXO Web Mining solution to be able to search in those databases without any difficulties.